


Is trust the missing link in medical communications and in medicine?
Trust links belief to action and
brand ownership



About HealthSTAR Fusion Group
HFG provides full-service medical communications that HCPs and their patients can truly believe in.
We create and design innovative tactics and strategies that motivate immediate and enduring action.
We ensure positive outcomes are linked with your brand—reinforcing your customer’s trust.
Executive Leadership Team
We’ve experienced it all—the profound evolution of promotional medical education over the last 2 decades, along with changes in the entire communication landscape, from CME to sales, advertising to PR.
The HFG Leadership Team exemplifies the partnership of savvy and client-focused tactical planning, with credible and inspirational scientific storytelling. We pride ourselves on being an extension of your team—and making your success our success.
Building the Brand Story Your Customers Believe In
Emotions have a defining impact on medical education
Storytelling determines how your audience:
- Identifies what’s important
- Perceives it as valuable
- Interprets it as motivating
- Applies it to clinical practice

The Scientific Message
Leveraging Our Knowledge of the Neurobiology of Emotional Storytelling



























Foundational Initiatives Validate and Elaborate Your Scientific Story










Identification
and Engagement
Board
Meetings
Bureau
Selection
and Training
Intelligence
State and
Promotional
Slide Decks
Professional
and Patient
Videos
Content
for Patient
Education


Foundational Initiatives Validate and Elaborate Your Scientific Story

KOL Identification and Engagement


Advisory Board Meetings


Competitive Intelligence


Speaker Bureau Selection and Training


Disease State and Promotional Slide Decks


Healthcare Professional and Patient Videos


Website Content


Materials for Patient Education
Customized Tactics for Turning Belief Into Action
Evidence-Based Education Checklist:
- Relevance
- Reflection
- Restatement
- Repetition
- Reaction

Customized Initiatives








Meetings
Conferences
Programs


Customized Initiatives
Broadcast


Roundtable Meetings


Web Conferences


Videos


Patient Programs


Websites

Brand-Defining
Programs You Can Own
Brands Have Become the Relationships They Embody
We Challenge Ourselves and Our Clients to Create Truly Brand-Defining Tactics
You can trust HFG to relentlessly seek out cost-effective opportunities to create innovative engagements in ways that deepen relationships with your audiences
Together, we will ensure your customers experience a shared purpose, a unified vision that brings your brand’s impetus to life

Innovative Engagements





Virtual TxSpeaks
Exchange &
Virtual Expert
Exchange
Broadcasts
Innovative Engagements

Tx Speaks & Virtual TxSpeaks


Expert Exchange & Virtual Expert Exchange


Hologram Broadcasts
What's New
The HealthSTAR Spotlight
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HealthSTAR Spotlight Article #1 Pauline DeLoughery
HealthSTAR Communications is proud to launch our first HealthSTAR Team Member Spotlight Article! Once a month the Spotlight team will interview a fellow team member from inside the HealthSTAR Network. These interviews will focus on current and past roles inside the HealthSTAR Network but will also offer a chance for the Spotlighted team member to share some personal history and experiences as well. The post HealthSTAR Spotlight Article #1 Pauline DeLoughery appeared first on HealthSTAR Communications.
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Welcome to the HealthSTAR Spotlight!
The launching of this website has been a long time coming. In HSE’s 21-year history, this is the first full website to be launched just for this company. HSE is a part of the HealthSTAR Communications network. The post Welcome to the HealthSTAR Spotlight! appeared first on HealthSTAR Communications.